Should you have an app, or not? Would AMPs work for you? Are you prepared for the intelligent personal assistant takeover? Consider how you'll adapt to the world of mobile search as it changes beneath your feet in this post examining current and future trends.
Peg Corwin's insight:
In a mobile first world, be aware of these:"mobile-friendliness as a ranking factor; site speed and page load times; mobile-first design of SERPs; app integration with web search.