Things which are easier for us to digest are more credible, and more likely to induce action. In today's Whiteboard Friday, Rand dives into how processing fluency impacts web marketing and customer decisions.
Interesting video about how psychology effects web marketing.
For example, "rhyme as reason." Studies show that we believe "What alcohol conceals, sobriety reveals" to a much greater extent than we do "What alcohol conceals, sobriety unmasks."
See other factors on the graphic above.