Did you know that 85 percent of shoppers base their product purchasing decisions on color? It’s true. At first, I found that stat to be amazing. But after considering just how visually-driven we are as humans, it made total sense. Visual stimuli guide nearly everything we do. So why would it be any different when …
Peg Corwin's insight:
Marketers, learn how gender and age group influence preferred color choices. Quite an interesting piece.