Your website “About Page” won’t be a common entry point for visitors. But it could be a common exit point.
Pity too. The About Page will be one of your most visited pages on your site. An inevitable stop for first-timers.
Why are website About Pages a major cause of visitor exodus?
They’re narcissistic. They don’t move readers ... Read More >
Peg Corwin's insight:
How's your website's About page? Andy encourages you to tell your backstory, own your imperfections and go backstage there. Do you?