Homepage SEO. It’s a simple concept, right? You’ve probably been optimizing homepages as long as you’ve been doing keyword research. It’s one of the basics of SEO. Use keywords. Write copy. All good. Pretty simple. Not so fast. There’s been quite a bit of debate as to what constitutes effective homepage optimization. There’s even an …
Peg Corwin's insight:
Search marketers, see Neil Patel's version of old and new SEO. For example, the old approach was to focus on multiple users. He suggests that you focus the home page on the target user. Read more.