Website Pages Advice
Website Pages Advice covers what to put on specific types of pages of a website, such as Home or Contact pages. Click image or title to see full post. http://website.pegcorwin.com.
Curated by Peg Corwin
See two lists, one by type of website page and the second, general website marketing issues.
Types of Web Pages
Click links below to see posts on specific types of pages, such as an About or Contact or Home page. Posts include both web page content ideas and screenshot examples.
Click these topic links to find blog posts on these aspects of website marketing.
“Landing page” and “homepage” don’t mean the same thing.
Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives.
I’ll begin with a fundamental…Read More ›
Where should you land a visitor, on the home page or a landing page? Learn best practices.
Learn how to submit your website for inclusion in Google's index.
Basic to getting found in search is submitting your website for indexing. Have you?
A list of actionable mobile optimizations every retail brand should implement to increase site conversions and improve user experience in 2017.
Help people buy from your website by incorporating these mobile optimization best practices.
Do you want to make your WordPress blog more social media-friendly? Discover eight easy-to-use plugins to socialize your WordPress blog.
If you have a Wordpress website, here are some power plugins to amp up your social activity. We all like tools to make things better, easier.
Learn 10 valuable conversion lessons that one agency uncovered after critiquing over 100 websites live.
To get more conversions/sales, be sure you incorporate social proof, real photos, clear differentiation, clear conversion paths, NO CAROUSELS or SLIDERS!!! See more recommendations too.
Social Media Marketing Podcast 222. In this episode Chris Dayley explores conversion rate optimization and split testing.
CRO=conversion rate optimization. Learn to improve sales from web forms and actions on a website with a specific and disciplined approach. Step by step guide.
From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday.
Ecommerce marketers, be sure to watch this 11 minute video to get ideas to improve your product pages and thus, conversions.
There are two kinds of website improvement projects.
The first and more obvious one is creating a new website. Done effectively, the process requires careful planning, the collaborative efforts of a team of talented specialists, and of course, time—usually months.
The other way to improve your website is to tackle small, but meaningful tasks one at a ... Read More >
With website users in mind, improve your website branding, messaging, credibility, readability, layout, navigation, conversion, engagement, site speed, seo, analytics. Get a couple specific tips for each here.
Your website's contact form may seem like the most mundane element of your site, but every marketer should pay attention t
Improve your contact forms with these detailed insights and best practices. Check the difference between using and not using Captcha, for example. Get rid of it.
What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you.
What are you doing wrong on the home page of your website? Listen to this podcast and you'll find out.
Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
Learn about the pros and cons of popups on web pages. Done right, they offer value and they build your email list.
Your website “About Page” won’t be a common entry point for visitors. But it could be a common exit point.
Pity too. The About Page will be one of your most visited pages on your site. An inevitable stop for first-timers.
Why are website About Pages a major cause of visitor exodus?
They’re narcissistic. They don’t move readers ... Read More >
How's your website's About page? Andy encourages you to tell your backstory, own your imperfections and go backstage there. Do you?
Nearly 9 in 10 business leaders in a recent survey said that improving the customer experience is fundamental to their future success an
Interesting in improving conversions/sales on your website? Check this free website testing software from Google. Looks powerful.
Website owners never ask. But user flow analysis is critical. Here’s how to use Google Analytics to find your user flow, plus definition and examples
Good post on how to use the User Flow report in Google Analytics to understand how to improve your website for visitors.
Little things make a big difference. Your website navigation is a great example. The structure and labels of your navigation can have a huge impact on results. Here’s why:
Navigation affects traffic: how high you’ll rank, how much traffic you’ll get from search
Navigation affects conversions: how easy the site is to use, what percentage of visitors ... Read More >
Online marketers, you might want to review these website nav tips to see how your website stacks up.
In this post, you'll learn the top three form design tips to help you design functional, beautiful, and eye-catching forms that convert more site visitors.
Signup forms, not really all that simple if you want them to work well, or "convert." Check these tips.
When was the last time you took a long hard look at your landing pages? On paper, landing page optimizatio
Yes, yes - get rid of sliders on your home page if you want more people to take action. And 9 more tips to get more leads and sales.
There's a 270% gap in conversions between desktop and mobile. Talia Wolf identifies the main contributing factors and explains what you can do to begin closing that gap.
Marketers, fix your responsive sites to avoid these pitfalls that reduce mobile conversions.
Let me be upfront with you. I’m not a web designer. I work with some amazing web designers. I kno
Website marketers, learn how color, size, offers and clubs affect buying behavior.
Marketers, does your website have long paragraphs? Vague headings and subheadings without target keywords? Fix these and 13 more no-nos on your site now says Andy, and I agree.
What to Put On Your Homepage: 19 Elements to Consider
Does your home page contain these 19 elements? Learn why they are critical.
Want to improve the effectiveness of your website without having to do a complete overhaul? Here are 5 core tenets of effective web design to help.
Not sure I buy this approach from a marketing perspective, but this post does outline current web trends. In my view, these sites are much harder to monitor and improve ROI.
Super good podcast/blog post with best practices and insider tricks to optimize forms for better lead gen/conversions. It is really worth listening to. 7 factors to consider.
And 11 Other Questions About the Most Important Number In Your Marketing
There are a lot of numbers in marketing. Fans and followers, conversions and clickthroughs. Some of these numbers matter more than others. There’s one number that might be the most important number of all: Domain Authority.
This post covers the top questions about this key metric. ... Read More >
Interesting and nontechnical discussion of what website domain authority is and how to increase it to get more search traffic.