Website Pages Advice
Website Pages Advice covers what to put on specific types of pages of a website, such as Home or Contact pages. Click image or title to see full post. http://website.pegcorwin.com.
Curated by Peg Corwin
See two lists, one by type of website page and the second, general website marketing issues.
Types of Web Pages
Click links below to see posts on specific types of pages, such as an About or Contact or Home page. Posts include both web page content ideas and screenshot examples.
Click these topic links to find blog posts on these aspects of website marketing.
Super good podcast/blog post with best practices and insider tricks to optimize forms for better lead gen/conversions. It is really worth listening to. 7 factors to consider.
And 11 Other Questions About the Most Important Number In Your Marketing
There are a lot of numbers in marketing. Fans and followers, conversions and clickthroughs. Some of these numbers matter more than others. There’s one number that might be the most important number of all: Domain Authority.
This post covers the top questions about this key metric. ... Read More >
Interesting and nontechnical discussion of what website domain authority is and how to increase it to get more search traffic.
Should you have an app, or not? Would AMPs work for you? Are you prepared for the intelligent personal assistant takeover? Consider how you'll adapt to the world of mobile search as it changes beneath your feet in this post examining current and future trends.
In a mobile first world, be aware of these:"mobile-friendliness as a ranking factor; site speed and page load times; mobile-first design of SERPs; app integration with web search.
There’s a knowledge gap between designers and clients. Designers explain the hows and whys, but if a client does not have a design background, they may be at disadvantage when communicating their feedback.
Here are three easy things you can do to improve communication with your designer and effectively evaluate your designs:
Know your goals
Read ... Read More >
Quick tips for non-designers reviewing new website designs. See things to consider, learn how to ask.
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.
Very comprehensive post to help you improve product pages on your website.
Check out this list of helpful guidelines to apply to your next web design project.
Learn best practices to make your website easy to use and one that achieves your goals. Don't let design creativity overwhelm those.
Learn the most annoying components of website design that may cause visitors to leave your site.
What's wrong with your beautiful website? Check this list.
Conversion rate optimization is the process of optimizing your landing pages to get the highest number of people signing up, purchasing or taking action.
Learn how to get more people to do what you want them to on your website, such as Provide an email address to subscribe to a newsletter, Leave contact information for a sales person, Download a whitepaper or Make a purchase. There is a science to improving your results
Your homepage fills a lot of shoes, but what are they?
In this episode of the Content Matters Podcast, Andy and Barry go through your homepage left to right, top to bottom, and desktop to mobile offering smart practices for creating a homepage that accomplishes the objective.
What do you put on your home page? "The job of the home page is to segment the audience, to make it easy to get where they are going."
Believe it or not, the mobile takeover is still only just beginning. It's more important than ever to plan ahead. In this post, Eric Enge itemizes the tactical opportunities you have to create a mobile-first mindset from the get-go.
How to be visible in a mobile first world? Use Facebook Instant Articles, mobile apps, and accelerated mobile pages (AMP.)
Where the holes of your website may be and what you can do to repair them to keep your users engaged.
Yep, 8 good reasons to leave a site. Does your site make the grade?
Check out these 11 website navigation best practices to improve the user experience, and help your users surf smoothly on your site.
Suggestions for site navigation improvements for some of the newer features of website design.
Creating content for your brand-new eCommerce site, but not sure where to start? This guide will point you in the right direction.
Basic principles for content on your ecommerce website." For instance, what would your brand voice say when someone wants to purchase an item? How about when someone wants to return something? What about greeting someone? Is it Hi, Hey, Hello, Yo, What’s Up, or something else altogether?"
This is a guest contribution from Tracey Jones. Have you been reading up on all those facts about how site
Excellent and practical tips to speed up your website and thereby improve your search ranking
There are two types of SEOs: Those who love the technical stuff... ...and those who hate it. If you fall into th
Read this post to decide if you should switch to a an https domain as your preferred one in Google. Not technical but informative.
Some good product copy writing advice. Inspired, I'm heading over to revise some of mine.
Sure, you want your product photos to look great... but they need to be fast-loading, too. Here's how to find the balance between fast and fantastic.
As both users and website managers, we all want pages and photos to load faster. Great suggestions to insure yours do.
This is a guest contribution from Efrat Ravid. How well is your website converting? Do you even keep track? Do you ...
Don't forget mobile, personalization and systematic testing to improve conversions.
It’s the aim of most marketing and sales efforts: Conversion. All your work is designed to get visitors, leads, and even ...
Comprehensive post on how to make your sales and landing pages, more effective. See especially how to incorporate video into an effective landing page.
2016 Web Design Trends to Boost Conversions [Infographic] - design, infographic Conversion Optimization, Checkout, Web Design
Love the focus on conversion (sale or goal achievement) in this infographic. See various visual ways to make it happen.
Picture shows a magnifying glass over typical social media words
"Social Selling isn’t just about getting your sales teams on Twitter, having a buyer centric profile on LinkedIn and pumping out content.
Social Selling is a set of tools and processes that enhance and complement what we do already. It is a way of using readily available technology to create more leads and win more deals."
During the web design process, hundreds of decisions are made. Some little web design decisions have a big impact on how you use Analytics
Super post about very common problems with getting marketing results from analytics due to website setup. Developers, please read this.
Check out this list of awesome testimonial pages that check off all the best practices, including using pictures, focusing on tangible impact, tailoring to their target audiences, and more.
Check these slick examples of website pages with testimonials. And copy the format on your site?
Learn how we increased the conversion rate of our mobile landing pages by optimizing the content and shortening the forms.
See before and after examples of mobile landing pages. Learn about what worked in this case study.