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LINK BUILDING - The Why and How for the Evolution of Link Building as Content Marketing (Part 2)

LINK BUILDING - The Why and How for the Evolution of Link Building as Content Marketing (Part 2) | Website Pages Advice | Scoop.it
We previously discussed how link building has evolved from a primary indicator for search engine relevance, why it is becoming less relevant
Peg Corwin's insight:

Quote:


"...getting your visitors to love your content so much that every new “usage” metric goes up. They stay on your content longer. They visit your site more often. Repeatedly. They bring more people to it by sharing on social media. There are more referrers from a larger number of websites. They go to other search engines less after viewing your content. Yours is a last stop on their search for that information because they don’t later go to other similar pieces of content created by your competitors. Your visitors buy from you and not from your competitors. Your visitors download your ebooks. And they sign up for your newsletters. And they read your blog. And all sorts of other metrics that you can imagine.


"The only thing that can do that is content."


==> Search engine optimization and content marketing converge when Google's metrics are usage.

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Website Pages Advice
Website Pages Advice covers what to put on specific types of pages of a website, such as Home or Contact pages. Click image or title to see full post. http://website.pegcorwin.com.
Curated by Peg Corwin