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B2B - New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel

B2B - New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel | Website Pages Advice | Scoop.it
In my last article, I discussed how some marketing tactics and concepts of yesteryear can still be applied in advertising to B2B customers today. Inevitably, however, some marketing media and channels have changed.
Peg Corwin's insight:

Quote:


"It is essential to adapt to B2B customers’ changing content consumption habits, as old media phase out and new media are introduced. This is achieved by building awareness next to relevant content, utilizing video as a research and consideration vehicle and closing the sale with product listing ads."


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Website Pages Advice
Website Pages Advice covers what to put on specific types of pages of a website, such as Home or Contact pages. Click image or title to see full post. http://website.pegcorwin.com.
Curated by Peg Corwin