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LANDING PAGES - Key Elements to Help You Make Your Landing Page Successful

LANDING PAGES - Key Elements to Help You Make Your Landing Page Successful | Website Pages Advice | Scoop.it
The purpose of all landing pages is to bring in as many visitors as possible and convert as many of those as well.
Peg Corwin's insight:

WEBSITE LANDING PAGE tips


 - "Keep it to the point

 - Get rid of the clutter, visual and content

 - Make your headline stand out

 - Strong call to action

 - Prove yourself

 - Be consistent in layout

 - Test, always test


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Website Pages Advice covers what to put on specific types of pages of a website, such as Home or Contact pages. Click image or title to see full post. http://website.pegcorwin.com.
Curated by Peg Corwin
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Popular Topics

See two lists, one by type of website page and the second, general website marketing issues.

Peg Corwin's insight:

Types of Web Pages

Click links below to see posts on specific types of pages, such as an About or Contact or Home page.  Posts include both web page content ideas and screenshot examples.

Curated Posts on Website Marketing Topics

Click these topic links to find blog posts on these aspects of website marketing.

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Before & After: 5 Famous Websites Get Fictional Makeovers

Before & After: 5 Famous Websites Get Fictional Makeovers | Website Pages Advice | Scoop.it
What happens when Apple, IBM, Volkswagen, Citrix, and Deloitte all get a website makeover? Read this post to find out.
Peg Corwin's insight:

Home page design inspiration from big brands.

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How My Blog Homepage Redesign Increased Email Signups by 300%

How My Blog Homepage Redesign Increased Email Signups by 300% | Website Pages Advice | Scoop.it
Learn how Noah Kagan increased his email signups by 300% with some simple A/B tests.
Peg Corwin's insight:

Learn how a sexier design, copy focused on benefits, and other changes lead to all those email signups.

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The 5 Fundamental Principles of Persuasive Web Design

The 5 Fundamental Principles of Persuasive Web Design | Website Pages Advice | Scoop.it
Have you ever wondered what it takes to persuade someone while talking to them? Some say you have to talk fast and use hand gestures, while others believe that you should use powerful words and even s
Peg Corwin's insight:

Good discussion about design aspects of website pages, such as use of white space, visual hierarchy, etc.

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6 Fantastic Landing Page Examples You'll Want to Copy

6 Fantastic Landing Page Examples You'll Want to Copy | Website Pages Advice | Scoop.it
Discover what a great landing page looks like thanks to some inspiring examples.
Peg Corwin's insight:

See what Muck Rack, MuleSoft, ReaditforMe, Codecademy and others are doing right on their landing pages.

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The 4 Stages of Reducing Page Bounce

The 4 Stages of Reducing Page Bounce | Website Pages Advice | Scoop.it
Follow this 4 stage escalation process to help you analyze and reduce webpage bounce:
Peg Corwin's insight:

See 4 questions to ask about your page to reduce your bounce rate.


Quote - If you can identify the type of bounce, you can better determine the amount of real money being left on the table.  A timely response can then save your company millions in revenue

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Brian Yanish - MarketingHits.com's curator insight, July 9, 11:49 AM

Need help with your bounce rate, Clicktale is a great product I've used it for years. 

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The Ultimate List of Free Landing Page Templates

The Ultimate List of Free Landing Page Templates | Website Pages Advice | Scoop.it
Download these free high-converting landing page templates brought to you by the Marketing Show.
Peg Corwin's insight:

Free lead pages to download, created by the pros at LeadPages.  Find ones for squeeze pages, lead gen, opt-in, Facebook and more.

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Is Your Landing Page Suffering from Bad Copy? Here's How to Fix It

Is Your Landing Page Suffering from Bad Copy? Here's How to Fix It | Website Pages Advice | Scoop.it
Copy is the lifeblood of a landing page, yet it's often overlooked. These 10 pages are suffering from a case of bad copy – here's what the doctor ordered.
Peg Corwin's insight:

Landing page examples and fixes.

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404's - Ecommerce SEO Tips for Unavailable Products

404's - Ecommerce SEO Tips for Unavailable Products | Website Pages Advice | Scoop.it
What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well it depends. Google's Matt Cutts offers advice, using three examples ranging from small to large ecommerce websites.
Peg Corwin's insight:

See recommendations from "page not found" errors - 404's -  by Matt Cutts of Google.  Different suggestions for small, medium and large ecommerce websites.

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Write Better Copy, Get More Business: 6 Steps to a Well-Written Website That Creates Buyers From Browsers

Write Better Copy, Get More Business: 6 Steps to a Well-Written Website  That Creates Buyers From Browsers | Website Pages Advice | Scoop.it
“Advertising is based on one thing: happiness. And do you know what happiness is?  Happiness is the smell of a new car.  It's freedom from fear.  It's a billboard on the side of a road that screams...
Peg Corwin's insight:

Solid advice on how to write web marketing copy.

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Digital Design & User Experience: 7 Profitable Best Practices!

Digital Design & User Experience: 7 Profitable Best Practices! | Website Pages Advice | Scoop.it
Move beyond just "we don't stink" to create digital experiences that deliver customer delight and profits. Learn from global real-world winning examples.
Peg Corwin's insight:

Like the first tip - it's a mobile only world.  Make everything work on mobile.

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How to Enhance Social Engagement for Your Website |

How to Enhance Social Engagement for Your Website | | Website Pages Advice | Scoop.it
Do want to create more social engagement for your website? This article shows you five ways to integrate social visibility into your website.
Peg Corwin's insight:

Good tips to encourage social engagement on your site.

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10 Common Landing Page Myths: Busted

10 Common Landing Page Myths: Busted | Website Pages Advice | Scoop.it
Don't get duped by these landing page myths.
Peg Corwin's insight:

You need only a few landing pages, short is always better, trust seals always work and more myths to bust.  Click to see the full list.


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Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click

Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click | Website Pages Advice | Scoop.it
Check out these 17 call-to-action examples and just try to resist clicking on them.
Peg Corwin's insight:

See brand examples of professional calls to action in real landing pages.

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The Art of Peripheral Persuasion: Visuals in Web Design

The Art of Peripheral Persuasion: Visuals in Web Design | Website Pages Advice | Scoop.it
Visuals can help you achieve visitor conversions. Thus, keep the power of imagery in mind when working on your next blog post or other web design project.
Peg Corwin's insight:

Different ways to use visuals in web design to persuade - to inform, deliver information, provide context, tell a story, add emotion, trigger actions, offer experiences, show you care, showcase your trustworthiness.

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7 Key Elements for High-Converting Landing Page

7 Key Elements for High-Converting Landing Page | Website Pages Advice | Scoop.it
When you are fostering a plan to create a website. Ask a question to yourself. “what is the motto of your website ?”, The answer should be popped up relating to the words converting visitors and gain desired revenue. Both the purpose could nicely bee
Peg Corwin's insight:

Good visuals and checklist to review your key money pages on your website.  You can always improve them.

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Website Visitor Identification | Jumplead Online Marketing Software

Website Visitor Identification | Jumplead Online Marketing Software | Website Pages Advice | Scoop.it
Identify website visitors with Jumplead Online Marketing Software
Peg Corwin's insight:

"Identify and chat with your visitors, create sales alerts and trigger automation.

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Creative Contact Us Page Example - Laurel Komos

Creative Contact Us Page Example - Laurel Komos | Website Pages Advice | Scoop.it
Peg Corwin's insight:

A simple but creative Contact Us page that I love

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Marketing Automation for Small Business

Marketing Automation for Small Business | Website Pages Advice | Scoop.it
Marketing automation enables businesses to execute campaigns, automate processes, and measure their impact.
Peg Corwin's insight:

Learn how to manage lead workflow professionally to reduce your cost per learn and improve lifetime customer value.  See what to look for in an marketing automation platform.

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Landing Page Optimization - What Mistakes Hurt Conversions?

Peg Corwin's insight:

These mistakes on your landing pages that hurt conversions, says Clay Collins of LeadPages


  1. Bad copy.
  2. No clear call-to-action and not having an obvious button that visitors are told to click.
  3. Having the opt-in box on the left versus the right.
  4. Not being mobile responsive.
  5. Putting the spotlight on the company or product instead of the customer’s problem.
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Athena Catedral's curator insight, July 8, 2:53 AM

Applicability varies to different markets, sites & industries. Test, test & test.

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Monthly Wordpress Maintenace - What To Check Each Month

Monthly Wordpress Maintenace - What To Check Each Month | Website Pages Advice | Scoop.it
Learn from a Wordpress developer what you need to review each month on your Wordpress website. See a list of monthly Wordpress maintenance items.
Peg Corwin's insight:

Business owners too often neglect website maintenance. Here's want needs doing monthly on Wordpress sites.

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A Purpose for Every Webpage

A Purpose for Every Webpage | Website Pages Advice | Scoop.it
Peg Corwin's insight:

Great checklist for each web page: Purpose, CTA, user segment and goal, goal completion metric, targeted keywords.  


Thanks, Richard Warren, for this purpose for every webpage:  

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7 Design Tweaks That Send Conversions Through the Roof

7 Design Tweaks That Send Conversions Through the Roof | Website Pages Advice | Scoop.it
Need better traffic & conversion? This post gives you 7 easy design tweaks that can send your conversion rates through the roof.
Peg Corwin's insight:

Learn about how call to action buttons, white space, colors, directional queues and more can boost your website conversions.

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Avoid Format-Based Primary Navigation

Avoid Format-Based Primary Navigation | Website Pages Advice | Scoop.it
For users with specific information needs, format-based main navigation links, such as Videos, lack sufficient context and information scent.
Peg Corwin's insight:

What you need for effective site navigation.

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The Most Entertaining Guide to Landing Page Optimization You'll Ever Read

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read | Website Pages Advice | Scoop.it
If you've ever been bored while reading a blog post, your life just got better. If you've ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you're in the right place. Buckle up, and prepare to be entertained in your learning regions.
Peg Corwin's insight:

EXCELLENT post on improving landing pages.  Great tips.

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Are your websites 2014 ready?

Are your websites 2014 ready? | Website Pages Advice | Scoop.it
What’s on your marketing wishlist for 2014? More qualified leads? Better visibility? Faster time to market?Content-driven websites can generate more than 80% of a company’s business, so don’t start
Peg Corwin's insight:

Find out how you can build on what is working on your WEBSITE, identify growth opportunities internally and check for lost lead gen opportunities.


 Interesting checklist of questions to ask executives internally to see what changes you need to make on the site, and what to emphasize.


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