Website Pages Advice
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Popular Topics

See two lists, one by type of website page and the second, general website marketing issues.

Peg Corwin's insight:

Types of Web Pages

Click links below to see posts on specific types of pages, such as an About or Contact or Home page.  Posts include both web page content ideas and screenshot examples.

Curated Posts on Website Marketing Topics

Click these topic links to find blog posts on these aspects of website marketing.

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Website Pages Advice covers what to put on specific types of pages of a website, such as Home or Contact pages. Click image or title to see full post. http://website.pegcorwin.com.
Curated by Peg Corwin
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Popular Topics

See two lists, one by type of website page and the second, general website marketing issues.

Peg Corwin's insight:

Types of Web Pages

Click links below to see posts on specific types of pages, such as an About or Contact or Home page.  Posts include both web page content ideas and screenshot examples.

Curated Posts on Website Marketing Topics

Click these topic links to find blog posts on these aspects of website marketing.

more...
No comment yet.
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Ecommerce Trend: Persuasive Calls to Action

Ecommerce Trend: Persuasive Calls to Action | Website Pages Advice | Scoop.it
Ecommerce Trend: Persuasive Calls to Action - Conversion Optimization, Marketing, Merchandising, Web Design
Peg Corwin's insight:

Find calls to action that "don't make me think"


==> "Instead of “No, thanks” as the opt-out call-to-action, these sites are communicating what opting out really mean"

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Free Ecourse - The Smart Marketer's Landing Page Conversion Course

Free Ecourse - The Smart Marketer's Landing Page Conversion Course | Website Pages Advice | Scoop.it
Landing pages increase conversions by focusing your marketing message. This translates directly into higher conversions on your PPC, email, banner and social media campaigns. This course will teach you how to use landing pages to increase the conversion rates of your campaigns.
Peg Corwin's insight:

Subscribe for 11 free lessons on landing page optimization written by a suite of pros.  Really learn how to improve your pages with these 30 minute lessons.

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8 Tactics of High Converting Ecommerce Sites

8 Tactics of High Converting Ecommerce Sites | Website Pages Advice | Scoop.it
8 Tactics of High Converting Ecommerce Sites
Peg Corwin's insight:

This is where the leading ecommerce platforms are going, and we all need to be headed in these directions too.

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The 11 best publisher 404 error pages

Here 's a look at at some of the other more interesting, creative and downright strange publisher 404 error pages that the Web has to offer.
Peg Corwin's insight:

Enjoy these 404 error pages.  Hope to see them next time you click a bad link.

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Tracking mobile usability in Webmaster Tools

Tracking mobile usability in Webmaster Tools | Website Pages Advice | Scoop.it
Peg Corwin's insight:

Google Webmaster Tools now enables you to learn about problems with mobile usability.  I just checked my site and fixed width content is causing problems.  How's your report on mobile there?

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7 Rules for Creating Gorgeous UI (Part 1)

7 Rules for Creating Gorgeous UI (Part 1) | Website Pages Advice | Scoop.it
A non-artsy primer in digital aesthetics
Peg Corwin's insight:

Intriguing rules for web designers to improve the user interface.  Do read this post.


 - Light comes from the sky
 - Black and white first
 - Double your whitespace
 - Learn the methods of overlaying text on images 
 - Make text pop— and un-pop 
 - Only use good fonts 
 - Steal like an artist 

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Why Your Links Should Never Say "Click Here"

Why Your Links Should Never Say "Click Here" | Website Pages Advice | Scoop.it
Some designers are tempted to use the words “Click here” on their links. You should know how using these words on a link can affect how users experience your interface.
Peg Corwin's insight:

Learn how to phrase links the right way.  Great insights.

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Why my Website Contact form is not converting enough traffic?

Why my Website Contact form is not converting enough traffic? | Website Pages Advice | Scoop.it
Peg Corwin's insight:

Why don't your website forms convert?  Too many fields, not using CRM or no spam protection!  Click to learn more.

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Funnel Optimizer = Funnel optimization for bloggers selling products

Funnel Optimizer = Funnel optimization for bloggers selling products | Website Pages Advice | Scoop.it
Stop showing your subscribers the same newsletter subscription form. Instead, provide more value, sell more products.
Peg Corwin's insight:

Tool that lets you show subscribers a different call to action than sign up form.

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Should You Accept Comments on Your WordPress Site?

Should You Accept Comments on Your WordPress Site? | Website Pages Advice | Scoop.it
Accepting comments on your website is one of the most important aspects of this. Without comments, you create an environment where bloggers talk and readers listen. When you accept comments, you can engage your readership, who can contribute and feel part of the discussion — a prerequisite for feeling part of a community.
Peg Corwin's insight:

Good discussion of the pros and cons of commenting, especially after several major sites closed comments.

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How Betabrand Nails Product Page Storytelling (And So Can You)

How Betabrand Nails Product Page Storytelling (And So Can You) | Website Pages Advice | Scoop.it
How Betabrand Nails Product Page Storytelling (And So Can You) - Marketing, Merchandising, Multichannel
Peg Corwin's insight:

Check this state-of-the-art example of an ecommerce product page.  Really slick and engaging.

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47% of Ecommerce Sites Commit This Usability SNAFU

47% of Ecommerce Sites Commit This Usability SNAFU | Website Pages Advice | Scoop.it
47% of Ecommerce Sites Commit This Usability SNAFU - Conversion Optimization, Merchandising, Web Design
Peg Corwin's insight:

Read this and then think about if you really want a home page slider.  


 I personally don’t like them, either as a customer or a web marketer. As a customer, the make it harder to get to the products.  As a web marketer, they take up huge amounts of prime real estate, making it difficult to optimize the home page.

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SEO and Conversion Rates: Two Sides of Different Coins | LinkedIn

SEO and Conversion Rates: Two Sides of Different Coins | LinkedIn | Website Pages Advice | Scoop.it
Peg Corwin's insight:

Improve your website design for lead generation and conversion rates.  Click to learn more.  

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Conversion Optimization: An In-depth Guide to Forms

Conversion Optimization: An In-depth Guide to Forms | Website Pages Advice | Scoop.it
Conversion Optimization: An In-depth Guide to Forms
Peg Corwin's insight:

I'm sending this post to half the clients I know with B2B sites.  Let's start a campaign to improve forms (and leads!!) on websites.

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The 5-Step Process for Writing an About Page that Connects (and Converts)

The 5-Step Process for Writing an About Page that Connects (and Converts) | Website Pages Advice | Scoop.it
Struggling to write a smart About page? Learn the 5-step process for crafting a creative About page that helps attract the right customers to your business.
Peg Corwin's insight:

Some of your visitors’ unanswered questions are:

  • What’s in this for me?
  • Am I in the right place?
  • Can this person help me with my problem?


Does your About page help answer these?

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Closing the Gaps in the Content + Commerce Trend

Closing the Gaps in the Content + Commerce Trend | Website Pages Advice | Scoop.it
Closing the Gaps in the Content + Commerce Trend - experience-driven commerce API, API, Digital Commerce, Merchandising
Peg Corwin's insight:

Learn about the latest in Lookbooks, video content and editorial for ecommerce.

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Google To Highlight Mobile Friendly Sites in Search

Google To Highlight Mobile Friendly Sites in Search | Website Pages Advice | Scoop.it
Google To Highlight Mobile Friendly Sites in Search - Digital Commerce
Peg Corwin's insight:

How does your site look in Google's mobile search?  Click here to find out.  https://www.google.com/webmasters/tools/mobile-friendly/

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How "Best Practices" Change When You're Dealing with Mobile-Responsive Landing Pages

How "Best Practices" Change When You're Dealing with Mobile-Responsive Landing Pages | Website Pages Advice | Scoop.it
Are your landing pages optimized for mobile users? Here are six mobile-responsive landing page optimization tips from CRO experts.
Peg Corwin's insight:

Since the world is moving to mobile, so your landing pages have to be easy to use on mobile.  Practical advice here.

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9 Real-Life Conversion Rate Optimization Tests to Try Yourself

9 Real-Life Conversion Rate Optimization Tests to Try Yourself | Website Pages Advice | Scoop.it
Get inspired by these 9 conversion rate optimization case studies.
Peg Corwin's insight:

For example, one website form converted better when placed below rather than above the fold.  Moral of the story - test everything.

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Lead Generation for b2b companies

Lead Generation for b2b companies | Website Pages Advice | Scoop.it
Lead Generation for business to business companies who want to increase sales consistently over time. A huge post with real life examples.
Peg Corwin's insight:

LOTS of great lead gen tips and ideas.  Must read.

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7 Landing Page Techniques to Hugely Improve Conversions

7 Landing Page Techniques to Hugely Improve Conversions | Website Pages Advice | Scoop.it
Optimizing your landing page can make a massive difference to your conversion rates. If you really want to improve conversions, follow the tips in this post
Peg Corwin's insight:

Personalize, remove distractions, time limit landing pages.  Learn about these and more strategies to improve conversions.

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10 Quick Tips for Enhancing Your Website Conversion Rate

10 Quick Tips for Enhancing Your Website Conversion Rate | Website Pages Advice | Scoop.it
Are you worried about the conversion rate of your website? Have you ever checked your website for certain things? If you have not checked your website then you can test your website on certain parameters that will help you in improving your conversion rate. See more.
Peg Corwin's insight:

Great tips to get more website visitors doing what you want them to do.  Includes basics like making clear your unique selling proposition and having a call to action, for which you test various versions.  And advanced advice too.

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Website Analysis with Crazy Egg

Website Analysis with Crazy Egg | Website Pages Advice | Scoop.it
Crazy Egg is one tool every digital marketer should know about if not use. Here Graeme explores how to use the tool to improve engagement and conversions.
Peg Corwin's insight:

What links do visitors click on from your core pages? What clickable assets aren’t clicked? What un-clickable assets ARE clicked?! Is page layout configured in line with site usage? Are your ‘call-to-actions’ in the right part of the page?  Want answers to these questions?  Check out CrazyEgg.

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