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LANDING PAGE Conversion Checklist

The startup world is obsessed with the word conversion. And for a good reason – higher conversion means higher ROI on your user acquisition spending. There’
Peg Corwin's insight:

Excellent advice on what it takes to make a LANDING PAGE that brings in leads and sales.


Quote: "The only important content: Pricing, Benefits, Contact."


If you like this scoop, please consider a thumbs up share.

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Website Pages Advice covers what to put on specific types of pages of a website, such as Home or Contact pages. Click image or title to see full post. http://website.pegcorwin.com.
Curated by Peg Corwin
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Popular Topics

See two lists, one by type of website page and the second, general website marketing issues.

Peg Corwin's insight:

Types of Web Pages

Click links below to see posts on specific types of pages, such as an About or Contact or Home page.  Posts include both web page content ideas and screenshot examples.

Curated Posts on Website Marketing Topics

Click these topic links to find blog posts on these aspects of website marketing.

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3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)

3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique) | Website Pages Advice | Scoop.it
If you think copywriting is only about words, think again. Sean D'Souza helps you incorporate three critical, yet invisible, elements into your sales pages.
Peg Corwin's insight:

Does your sales page have graphics, testimonials and uniqueness?  It should.

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Athena Catedral's curator insight, Today, 1:04 AM

Use images/ captions & testimonials to spice up your page

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What's the Point of Small-Business Sites? - eMarketer

What's the Point of Small-Business Sites? - eMarketer | Website Pages Advice | Scoop.it
The percentage of small businesses with websites has risen just slightly over the past few years, and these firms are most likely to use sites to advertise products and services. Just over half of small businesses with websites have optimized them for mobile.
Peg Corwin's insight:

Advertising, feedback sales, communications, reservations, payment processing - all the goals of small business websites.

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How to Use Your Blog to Leverage Social Proof and Increase Your Authority

How to Use Your Blog to Leverage Social Proof and Increase Your Authority | Website Pages Advice | Scoop.it
This is a guest contribution from Adam Connell. Have you ever wanted your readers to take more notice of what you ...
Peg Corwin's insight:

Learn about all the ways you can highlight customer feedback on your website to increase your credibility, leads, and business.  Nice screenshots with examples.

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Are You Bungling Your Blog Homepage Design?

Are You Bungling Your Blog Homepage Design? | Website Pages Advice | Scoop.it
Learn how to avoid the most common blog homepage design mistakes.
Peg Corwin's insight:

Great pointers to review your blog home page design.  It is highly visual, is it not?

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Before & After: 5 Famous Websites Get Fictional Makeovers

Before & After: 5 Famous Websites Get Fictional Makeovers | Website Pages Advice | Scoop.it
What happens when Apple, IBM, Volkswagen, Citrix, and Deloitte all get a website makeover? Read this post to find out.
Peg Corwin's insight:

Home page design inspiration from big brands.

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How My Blog Homepage Redesign Increased Email Signups by 300%

How My Blog Homepage Redesign Increased Email Signups by 300% | Website Pages Advice | Scoop.it
Learn how Noah Kagan increased his email signups by 300% with some simple A/B tests.
Peg Corwin's insight:

Learn how a sexier design, copy focused on benefits, and other changes lead to all those email signups.

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The 5 Fundamental Principles of Persuasive Web Design

The 5 Fundamental Principles of Persuasive Web Design | Website Pages Advice | Scoop.it
Have you ever wondered what it takes to persuade someone while talking to them? Some say you have to talk fast and use hand gestures, while others believe that you should use powerful words and even s
Peg Corwin's insight:

Good discussion about design aspects of website pages, such as use of white space, visual hierarchy, etc.

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6 Fantastic Landing Page Examples You'll Want to Copy

6 Fantastic Landing Page Examples You'll Want to Copy | Website Pages Advice | Scoop.it
Discover what a great landing page looks like thanks to some inspiring examples.
Peg Corwin's insight:

See what Muck Rack, MuleSoft, ReaditforMe, Codecademy and others are doing right on their landing pages.

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The 4 Stages of Reducing Page Bounce

The 4 Stages of Reducing Page Bounce | Website Pages Advice | Scoop.it
Follow this 4 stage escalation process to help you analyze and reduce webpage bounce:
Peg Corwin's insight:

See 4 questions to ask about your page to reduce your bounce rate.


Quote - If you can identify the type of bounce, you can better determine the amount of real money being left on the table.  A timely response can then save your company millions in revenue

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Brian Yanish - MarketingHits.com's curator insight, July 9, 11:49 AM

Need help with your bounce rate, Clicktale is a great product I've used it for years. 

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The Ultimate List of Free Landing Page Templates

The Ultimate List of Free Landing Page Templates | Website Pages Advice | Scoop.it
Download these free high-converting landing page templates brought to you by the Marketing Show.
Peg Corwin's insight:

Free lead pages to download, created by the pros at LeadPages.  Find ones for squeeze pages, lead gen, opt-in, Facebook and more.

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Is Your Landing Page Suffering from Bad Copy? Here's How to Fix It

Is Your Landing Page Suffering from Bad Copy? Here's How to Fix It | Website Pages Advice | Scoop.it
Copy is the lifeblood of a landing page, yet it's often overlooked. These 10 pages are suffering from a case of bad copy – here's what the doctor ordered.
Peg Corwin's insight:

Landing page examples and fixes.

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404's - Ecommerce SEO Tips for Unavailable Products

404's - Ecommerce SEO Tips for Unavailable Products | Website Pages Advice | Scoop.it
What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well it depends. Google's Matt Cutts offers advice, using three examples ranging from small to large ecommerce websites.
Peg Corwin's insight:

See recommendations from "page not found" errors - 404's -  by Matt Cutts of Google.  Different suggestions for small, medium and large ecommerce websites.

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57 Little Things to Double Check Before Your Website Launch

57 Little Things to Double Check Before Your Website Launch | Website Pages Advice | Scoop.it
Use this checklist to not miss a thing the next time you're launching a website.
Peg Corwin's insight:

Comprehensive checklist to use when you launch a new website.  While most checklists are only checklists are largely technical, this one starts with page content.

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5 Data-Backed Reasons to Redesign an Ugly Website [Infographic]

5 Data-Backed Reasons to Redesign an Ugly Website [Infographic] | Website Pages Advice | Scoop.it
Learn which parts of your website impact users the most in this infographic from Red Website Design.
Peg Corwin's insight:

Infographic - One of the many reasons to redesign a poor website is page load time.  Visitors just leave if it's slow.

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Blog Comments, Digital Universes, and the Future of Social Conversations

Blog Comments, Digital Universes, and the Future of Social Conversations | Website Pages Advice | Scoop.it
Peg Corwin's insight:

Provocative post on how comments on blog posts now happen across your social platforms, and software to aggregate those comments in one place is essential. Danny Brown also discusses how blogs connect emotionally and how brands and bloggers can win when that connection is made.  Good evaluation tips.

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The Ultimate Guide to Embedding Social Media Posts on Your Website

The Ultimate Guide to Embedding Social Media Posts on Your Website | Website Pages Advice | Scoop.it
The ultimate, step-by-step guide to embedding social media posts on your website for Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare.
Peg Corwin's insight:

Add content to pages?  Get more social proof?  Embed social media updates.  Learn how here.

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Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click

Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click | Website Pages Advice | Scoop.it
Check out these 17 call-to-action examples and just try to resist clicking on them.
Peg Corwin's insight:

See brand examples of professional calls to action in real landing pages.

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The Art of Peripheral Persuasion: Visuals in Web Design

The Art of Peripheral Persuasion: Visuals in Web Design | Website Pages Advice | Scoop.it
Visuals can help you achieve visitor conversions. Thus, keep the power of imagery in mind when working on your next blog post or other web design project.
Peg Corwin's insight:

Different ways to use visuals in web design to persuade - to inform, deliver information, provide context, tell a story, add emotion, trigger actions, offer experiences, show you care, showcase your trustworthiness.

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7 Key Elements for High-Converting Landing Page

7 Key Elements for High-Converting Landing Page | Website Pages Advice | Scoop.it
When you are fostering a plan to create a website. Ask a question to yourself. “what is the motto of your website ?”, The answer should be popped up relating to the words converting visitors and gain desired revenue. Both the purpose could nicely bee
Peg Corwin's insight:

Good visuals and checklist to review your key money pages on your website.  You can always improve them.

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Website Visitor Identification | Jumplead Online Marketing Software

Website Visitor Identification | Jumplead Online Marketing Software | Website Pages Advice | Scoop.it
Identify website visitors with Jumplead Online Marketing Software
Peg Corwin's insight:

"Identify and chat with your visitors, create sales alerts and trigger automation.

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Creative Contact Us Page Example - Laurel Komos

Creative Contact Us Page Example - Laurel Komos | Website Pages Advice | Scoop.it
Peg Corwin's insight:

A simple but creative Contact Us page that I love

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Marketing Automation for Small Business

Marketing Automation for Small Business | Website Pages Advice | Scoop.it
Marketing automation enables businesses to execute campaigns, automate processes, and measure their impact.
Peg Corwin's insight:

Learn how to manage lead workflow professionally to reduce your cost per learn and improve lifetime customer value.  See what to look for in an marketing automation platform.

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Landing Page Optimization - What Mistakes Hurt Conversions?

Peg Corwin's insight:

These mistakes on your landing pages that hurt conversions, says Clay Collins of LeadPages


  1. Bad copy.
  2. No clear call-to-action and not having an obvious button that visitors are told to click.
  3. Having the opt-in box on the left versus the right.
  4. Not being mobile responsive.
  5. Putting the spotlight on the company or product instead of the customer’s problem.
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Athena Catedral's curator insight, July 8, 2:53 AM

Applicability varies to different markets, sites & industries. Test, test & test.

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Monthly Wordpress Maintenace - What To Check Each Month

Monthly Wordpress Maintenace - What To Check Each Month | Website Pages Advice | Scoop.it
Learn from a Wordpress developer what you need to review each month on your Wordpress website. See a list of monthly Wordpress maintenance items.
Peg Corwin's insight:

Business owners too often neglect website maintenance. Here's want needs doing monthly on Wordpress sites.

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A Purpose for Every Webpage

A Purpose for Every Webpage | Website Pages Advice | Scoop.it
Peg Corwin's insight:

Great checklist for each web page: Purpose, CTA, user segment and goal, goal completion metric, targeted keywords.  


Thanks, Richard Warren, for this purpose for every webpage:  

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