It's critical that marketers design fast mobile web experiences. New research shows how various sectors are performing when it comes to mobile page speed.
Website marketers, use speed performance budgets to guide decisions: "A speed performance budget is a method of ensuring that designers, developers, and business stakeholders hold each other accountable for delivering fast web pages. The budget caps the number of seconds it takes for a design to fully load on a 3G connection. We focus on 3G because through 2020, 70% of cellular network connections globally will occur at 3G and faster speeds. A good best practice is three seconds or less—53% of people will leave a page if it takes longer than that to load."